Devoted Creations and Ed Hardy Tanning NEW 2013

The new tanning lotions for 2013 from Devoted Creations and Ed Hardy Tanning.

Devoted Creations 2013

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Ed Hardy Tanning 2013

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Devoted Creations and Ed Hardy Tanning NEW 2012

The new tanning lotions from Devoted Creations and Ed Hardy Tanning.

The new lotions from Devoted Creations and Ed Hardy Tanning will be ready to ship from Monday December 19th.

All distributors in Europe should by now have got an email with prices and more information.

In the video below Devoted Creations is providing a detailed presentation of all the new products.

The password needed to watch the video was sent to you in the same email as the price-lists.

If you, for many reason, didn’t get that mail, please leave a message through the contact page.

Devoted Creations 2012-webinar


Active Ingredients In Tanning Lotions – Do You Still Pay For Water?

Active Ingredients In Tanning LotionsAn Article About Active Ingredients In Tanning Lotions.

As Aroga’s customers well know, one of the big advantages of tanning lotions from Devoted Creations and Ed Hardy Tanning is their high amount of active ingredients.

The fact that those lotions are made on the base of Aloe Vera (for DC) and coconut-milk (for EHT), gives them an advantage already from start. However, also if comparing the amount of other skin- and tan- care ingredients, you will find at least double the amount in lotions from Devoted Creations and Ed Hardy Tanning than from most other competitors in the same, or even higher, price range.

 Here is the article about Active Ingredients in Tanning Lotions

Active ingredients in tanning lotions need not be a topic of magical information and hard to pronounce, let alone understand, ingredients. A common misconception is that buying the most expensive lotions is the same as buying the cheaper version. The fact is the price of lotions for use while tanning in a solarium, is based on three cost factors:

  • Marketing and Branding
  • Design, Ingredients, and Manufacturing
  • Distribution

True quality is based off of the design, ingredients, and manufacturing. As a rule of thumb, the more expensive lotions for indoor tanning are, the better they are. To get the best active ingredients are going to cost more, but the results your customers see will speak volumes. Focus on the best ingredients, put thought and time into marketing the line among your customers, and you’ll find an acceptable return to justify a slightly more pricey solarium lotion line.

When reviewing active ingredients in tanning lotions, there are some little known secrets:

The first ingredients listed are the most used within the lotion, and ingredients descend from most to least present. Water or aqua is usually listed first. If this is the case, about 50% of the bottle you’re holding is probably water. The cheaper the lotion, the more the water. Some formulas are up to 80% water. So you’re basically getting a bottle of water instead of true indoor tanning lotions. Most lotions have very few active ingredients. The percentage if rarely above 15% and usually below 5%. The cheaper the lotion, the fewer active ingredients you will find.

Now that you are armed with this vital information about active ingredients in tanning lotions, how do you choose a truly good lotion and not a bottle of water? Natural ingredients are the answer. A lotion based on Aloe-Vera is the best. Aloe-Vera is Mother Nature’s best moisturizer. Aloe promotes healthy skin and good skin care, which result in a tan of better color and longevity.

As a salon owner, you probably already have a line of indoor tanning lotions that your customers swear by. Why change up? If the line you’re current buying is mostly made of water, your customers aren’t going to see a difference until you switch them over to an Aloe-based lotion. Customers who tan in the solarium trust you to have the best product waiting for them because you have all of the “insider knowledge.”

As we said earlier, a little marketing surrounding new line for tanning in the solarium is the small push your customers will need to try it out. You don’t have to concentrate on explaining all of the ins and outs of active ingredients in tanning lotions to them. Instead, hit on the importance of “natural.” Everyone wants a natural tan from indoor tanning lotions because they want people to think they’ve been basking in rays, not the solarium.

By seeking an Aloe-based lotion you’ll narrow the indoor tanning lotions to choose from, which will make your choice easier. It is vital to choose a natural lotion from a reliable manufacturer with experience and reputation to back them up. You want the best ingredients that are environmentally friendly and not tested on animals. You also want a manufacturer sporting a wide line of lotions so your customers have choices.

Knowing the secrets of active ingredients in tanning lotions is one of the best areas of knowledge you can build. Choosing a natural lotion that promotes natural tanning and excellent skin care will lead to a solid customer base and increase your salon profits.

This article about ingredients in tanning lotions is written by Goran Olsson a.k.a. TheTanningGuru.

Goran is dedicated to provide true and honest information about his passion – the healthy benefits from regular and moderate tanning, outdoors as well as in a solarium.

He considers the use of high quality tanning lotions as an essential part of a skin-care regime aimed at keeping your skin younger-looking and fresh also while tanning regularly for Vitamin D.

Tapping into his university education as chemical engineer, he can give advice about tanninglotioningredients that goes deeper than what you can read on the bottles.

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I hope you have got some new ideas after having read this article about Active Ingredients in Tanning Lotions.


Silicone in Tanning Lotions – Good or Bad?

Are tanning lotions with Silicone any good?

Lately, Silicone has become a popular ingredient in many hair- and skin-care products. Through this article you will find out what silicone is, what is does and the benefits you can have from using a tanning lotion that contains silicone. In addition, if you think, or have heard, that Silicone doesn’t do any good or maybe even can be harmful, this article will make you better informed.

Yes, they are!

The short version is that silicone in skin-care products is good because it forms a protective barrier on your skin that locks moisturizers and other active ingredients while letting through oxygen in order to let the skin “breathe”.

The kinds of silicones used in tanning lotions are expensive ingredients. Therefore, you will find them only in expensive and exclusive lotions. This makes manufacturers of cheaper lotions inclined to spread negative rumours about the silicone in their competitors’ more high-class products.

Continue to read and you will become an instant expert on silicone in tanning lotions.

What is Silicone?

Silicones (there are several kinds) are made up from molecules of the natural substances Hydrocarbons and Silicon.

In the list of ingredients in tanning lotions, you will normally find them as: Dimethicone, Dimethicone Crosspolymer and Cyclopentasiloxane.

Dimethicone is a denser variant of silicone and Cyclopentasiloxane a lighter. They work in combination to make the silicone smooth and easy to apply while still remaining as a moisture barrier on the skin.

The total amount of silicone in tanning lotions can be from 5% up to 30% for the most exclusive lotions.

What are the features and benefits with Silicone?

In a tanning lotion, silicones fulfil several tasks. They function as

Emollients (substances that soften and soothe the skin)

Emulsifiers (bind together normally noncombinative ingredients)

Carriers (carry and hold other active ingredients into the skin)

Moisturizers or Humectants (make the outer layer of the skin softer and smoother)

Occlusive (form a barrier film over the skin’s outer layers and prevent moisture from evaporating).

Negative rumours about Silicone.

It is in its last “barrier”-function, silicone often is mistakenly reputed to clog pores, like many of the cheaper alternatives to silicone like hydrogenated castor oil, lanolin and petrolatum, all which are a silicone replacements derived from mineral oil.

The huge advantage of silicon compared to mineral oils, is, however, that silicone is oxygen permeable.  This is a useful feature not only in tanning lotions but also for contact lenses. Silicone hydrogel lenses use both their water and silicone content to transmit oxygen to the eye.

There is also another reason behind the rumours trying to discredit silicone. It comes from the bad reputation early and crude variants of silicone got when applied wildly and uncontrolled through injections to enhance certain parts of the body among both women and men.

Certified Safe.

In November 2006, the American FDA (Food & Drug Administration), that regulates usage of substances for medical and other purposes, fully approved silicone as a safe implant for breast enlargements.

Furthermore, The Cosmetic Ingredient Review’s (CIR) Expert Panel has concluded that dimethicone and related polymers are “safe as used in cosmetic formulations.”

The “Rolls-Royce” among tanning lotions.

Devoted Creations, from Oldsmar, Florida, is a world-leader in the development of modern tanning lotions based on Aloe Vera or coconut milk with high amounts of expensive and exclusive silicones.


Interview with Lewis Henry – President Devoted Creations

Lewis Henry, President of Devoted Creations, has been on a visit to Moscow hosted by his distributor there, Aroga/Solana.

Press the “Play”-button below and listen to an interview with Lewis made in a car on the way to the exhibition “Intercharm”.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

The Tanning Guru (right) interviews Lewis Henry, President Devoted Creations (left) in Moscow

The Tanning Guru (right) interviews Lewis Henry, President Devoted Creations (left) in Moscow


Does size really matter?

Recently I got an invitation from another European importer of tanning lotions from USA to become their distributor for “my country” (since I have customers in 15 Europan countries, it was hard to say which they meant!).

One of the features described in his offer looked like this: “So now for the first time, we have a strong, focused and large company behind the brand“.

Question: Are those features really beneficial for their sub-disctributors?

Focused yes, that might be a good thing but how you can be focused on one brand when you are the distributor of several other.

Strong and large, sound to me the same as “we have huge overhead costs which we have to cover with a large mark-up”.

I believe that it can never be a benefit for sub-distributors if the importer of their products has a large and expensive organization.

That is why Aroga has a very lean organization with minimal overhead achieved by outsourcing of most of the labor-intensive work.

Our strenght lays not in the number of employees but in the size of  turnover, something that also helps to lower the purchasing costs.

Please give your view on this by commenting below!


Exchange rates

Importing lotions from USA for distribution in Europe is necessary in order to obtain lotions with the highest quality and amount of active ingredients.  One complication (in addition to long lead-time and cost for shipping) is that we have to deal with fluctuating exchange-rates between the USD and the EURO.

For most “traditional” European importers this is normally not any problem since they have set either their internal rates or their profit-margins enough high to cover for rate-changes up to a certain percentage.

For Aroga, the recent fluctuation of more than 20% is enough to erase the thin profit-margin that was applied according to our “best-price” strategy.  In order not to sell with loss, I have to take the following two measures:

  1. Move to an USD-based price-list for customers outside the EURO-zone.  This means that you only have to consider one currency exchange (from your local currency to USD) and that my USD-prices can be held stable (as long as there are no drastic changes in my buying-conditions).
  2. Change the price-list in EURO for customers within the EURO-zone to accommodate changes in the EURO/USD-rate.  This is an unfortunate result of my strategy of having the lowest possible mark-up.

The interesting thing with the recent fall of the EURO (>20% towards the USD) is that it uncovers the profit-margin (or internal rate) added by some other importers.  If they did not change the prices in Euro, it means that their profit was well above 20% which, in my opinion, is too much for a “box-moving” importer/distributer.

You are, as always, welcome with your view on this by commenting below.


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